学位英语

A great deal of the knowledge we have about household goods 1 largely from the advertisements we read. Advertisements introduce us to new products or remind us of the existence of 2 we already know about. 3 you wanted to buy a washing-machine, it is more than likely you would obtain details regarding 4 , price, etc, from an advertisement.

Lots of people 5 that they never read advertisements, but this 6 may be seriously doubted. It is 7 possible not to read advertisements these days. And what 8 they often are, too! Just think what a railway station or a newspaper 9 be like without advertisements. Would you enjoy 10 at a blank wall or reading railway bye-laws while waiting for a train? Would you like to read only closely-printed columns of news in your daily paper? A cheerful, witty advertisement makes such a 11 to a drab wall or a newspaper 12 of the daily ration of calamities.

We must not forget, 13 , that advertising makes a positive contribution to our 14 . Newspapers, commercial radio and television companies could not survive without this 15 of revenue. The fact that we pay so 16 for our daily paper, or can enjoy so many broadcast programs is due entirely to the money spent by advertisers. Just think what a newspaper would cost if we had to pay its full price!

Another thing we mustn’t forget is the “small ads.” 17 are in virtually every newspaper and magazine. What a tremendously useful 18 they perform for the community! Just about anything can be accomplished through these columns. No other item in newspaper provides such entertaining reading or offers such a deep 19 into human nature. It’s the best advertisement for advertising 20 is!

1.A. obtains B. requires C. gains D. derives

2.A. these B. that C. ones D. one

3.A. Granted B. Provided C. Supposing D. Given

4.A. performance B. act C. character D. organ

5.A. suspect B. pretend C. deny D. doubt

6.A. announcement B. anxiety C. notice D. claim

7.A. nearly B. probably C. hardly D. positively

8.A. interesting B. attracting C. pleasing D. fun

9.A. will B. should C. can D. would

10.A. gazing B. glancing C. peering D. staring

11.A. similarity B. distinction C. difference D. mark

12.A. lack B. full C. short D. free

13.A. too B. however C. either D. therefore

14.A. clothes B. attitude C. judgement D. pockets

15.A. source B. origin C. resource D. project

16.A. much B. little C. more D. few

17.A. as B. what C. that D. which

18.A. operation B. responsibility C. service D. courage

19.A. personality B. intelligence C. sense D. insight

20.A. it B. there C. what D. that

答案：DCBAB DCDDA CBCDA BDCDB

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