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§ Staff commitment/motivation
§ Cost
§ Staff welfare (e.g. stress)
§ Compliance (e.g. equal opportunities legislation)
Test your understanding 7
Which of the following is not part of the responsibility of a research and development department?
A Improving existing products.
B Developing new products.
C Researching new technologies for application to future products.
D Researching market demand for products.
2.2 Co-ordination
It is vital that effective co-ordination is achieved between different departments and functions.
The main way this is achieved is through the budget-setting process, e.g. to ensure that production make enough products (subject to stock policies) to meet predicted sales figures from marketing. Both the production and marketing budgets will be based on the same set of assumptions.
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