Section B
Directions: In this section,you will hear 3 short passages.At the end of each passage,you will hear some questions.Both the passage and the questions will be spoken only once.After you hear a question,you must choose the best answer from the four choices marked A),B),C) and D).Then mark the corresponding letter on the Answer Sheet with a single line through the centre.
Passage One
Not everybody reads the daily newspaper. People who do not read newspapers are sometimes referred to as non-readers. Early research has shown that non-readers are generally low in education, low in income, either very young or very old. In addition, non-readers are more likely to live in rural areas and have less contact with neighbors and friends. Other studies show that non-readers tend to isolate themselves from the community, are less likely to own a home and seldom belong to local voluntary organizations. Why don't these people read daily paper? They say they don't have the time, they prefer radio or TV, they have no interest in reading at all, and besides, they think newspapers are too expensive.
Recent surveys, however, have indicated that the portrait of the non-reader is more complicated than first thought. There appears to be a group of non-readers that does not fit the type mentioned above. They are high in income and fall into the age group of twenty-six to sixty-five. They are far more likely to report that they don't have the time to read the papers and they have no interest in the content. Editors and publishers are attempting to win them back. First, they are adding news briefs and comprehensive indexes. This will help overcome the time problem, and they are also giving the variety to newspaper content to help build the readers interest.
Questions 11 to 13 are based on the passage you have just heard.
11. What is typical of non-readers according to the early research?
A)They are interested in other kinds of reading.
B)They are active in voluntary services.
C)They tend to be low in education and in income.
D)They live in isolated areas.
正确答案
C)They tend to be in low in education and in income.
答案解析
本题的问题是:
根据早期研究不阅读报纸的人有什么特点?文章中提到,早期研究表明不读报的人通常受教育程度低,收入低,要么很年轻,要么很老。所以应选C。
技巧指点
如果能综观该短文的所有选项的话,可以推测出该短文是有关“什么样的人,他们是否读报,相关原因,以及报社怎么做”这些内容的。听对话时抓住第三句话即可解题。
12. What are the findings of recent surveys?
A)The reasons why people don't read newspapers are more complicated than assumed.
B)There are more uneducated people among the wealthy than originally expected.
C)The number of newspaper readers is steadily increasing.
D)There are more nonreaders among young people nowadays.
正确答案
A)The reasons people don’t read newspapers are more complicated than assumed.
答案解析
本题的问题是:
最近的调查发现是什么?文章中提到:然而, 最近的调查表明不读报的人的形象要比起初所想的复杂的多。随后,文章中提到一群与前面所说的不读报者不同的人---他们收入高,年龄从26岁到65岁,他们很可能说他们没时间或对报纸内容不感兴趣。可见人们不读报的原因是多种多样的。因而A是正确的。
技巧指点
根据短文可以听出选项B、C、D都没有提到。听的时候要注意转折词,例如本文中的however。
13. What are editors and publishers doing to attract non-readers?
A)Lowering the prices of their newspapers.
B)Shortening their news stories.
C)Adding variety to their newspaper content.
D)Including more advertisements in their newspapers.
正确答案
C) Adding variety to their newspaper content.
答案解析
本题有4项选择答案,第一项是说“降低报纸价格,”,第二项说:“缩短他们的新闻报道。”第三项说:“增加报纸内容的多样性。”第四项说:“在报纸里登更多的广告。”其中选项A、B、D文章都没有提到。原文的内容是:编辑和出版商在企图赢回这些读者。首先,他们增加新闻摘要和阅读目录。这样可以帮助读者解决时间紧张的问题。而且,为了建立读者的兴趣,他们还在增加报纸的内容的多样性。因此C项选择正确。
技巧指点 这道题实际上在看到选项时就应可以推测出该题是关于解决问题的方法。短文最后有连接词First, And… also… 很明显的引出了报纸采取的方法。
(责任编辑:中大编辑)