成人英语三级

2012年成人英语三级模拟题四（3）

Passage 3

The market investigation is indispensable to sales promotion. They are closely related as the lips and teeth, so to speak. What you produce is for sale on the market. It would be impossible to succeed in selling a product without first investigating the market.

In the international market, goods on sale coming from different countries and suppliers are always facing keen competition. Under such circumstances, they will try everything possible to familiarize themselves with the market conditions. In making investigations, we ought to get information about what similar items the competitors are offering on the market, what prices they are quoting (报价), what features their products have, who are their regular customers, etc. Then, how can we obtain such information?

There are many channels that we can make use of in doing this sort of work. The commercial counselor's offices of our embassies stationed abroad can help us in making market investigations. Nowadays, our import and export corporations send their trade groups abroad every now and then. One of their purposes is to make market surveys on the spot.

Certainly, face-to-face talks with foreign businessmen are also important channels to get market information. The Chinese Export Commodities Fairs and some other fairs of similar nature as well as visits of foreign businessmen provide us with such opportunities. Of course, there are some other ways of making market investigations.

11. In making market investigation , one should_________.

A. get enough information concerned

B. advertise his products

C. produce high quality goods

D. none of the above

12. The word "indispensable" in the first line means_________.

A. impossible B. essential C. advisable D. available

13 Which of the following statements is not true?

A. The relationship between market investigation and sales promotion is just as that of the lips and teeth.

B. It is impossible to succeed in selling a product without market investigation.

C. There are various ways of making market investigation.

D. Production goes before market investigation.

14. Making market investigation is very important because_________.

A. in market, goods on sale are numerous B. every producer is facing keen competition

C. it can greatly promote sales D. all of the above

15. All the following are channels to get market information except _________.

A. to have commercial counselor's office of our embassies stationed abroad

B. to promote the quality of our own products

C. to send trade groups abroad every now and then

D. to have face-to-face talks with foreign businessmen

参考答案：

11、A 答案在第二段中，"In making investigations, we ought to get information about..."意思是在进行市场调研时，我们应该获取关于……的信息。所以答案选A，意思是获得足够的相关信息

12、B 本题是考察词义，"indispensable"词义是"不可缺少的；绝对必要的"。答案中A. impossible是"不可能"；B. essential 是"基本的，必要的，实质的"；C. advisable是"可取的"；D. available "可利用的"，因此选B

13、D 答案在第一段中，"It would be impossible to succeed in selling a product without first investigating the market."意思是如果首先没有进行市场调研几乎就不能成功的销售产品。答案D说生产先于市场调研，显然是与原文相悖的。

14、D 题目问为什么做市场调查很重要。A说是市场上的待售商品很多；B说每个厂商都面临着激烈的竞争；C说做市场调查可以大幅度提高销售量。这些都在文章中有所体现，因此选D：以上都对。

15、B 答案A、C、D均可以在原文第三段中得到印证。B答案是提高自己产品质量，这显然是与问题要求"获取信息的渠道"不符的，所以选B

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