考博

THE Ueshima coffee shops that dot Tokyo seem like any other chain.But look more closely: the aisles are wider, the chairs sturdier and the tables lower.

The food is mostly mushy rather than crunchy:sandwiches, salads, bananas―nothing toohard to chew.Helpful staffs carry items tocustomers'tables.

The name and menu are written in Japanese kanji rather than Western letters, in a large,easy-to-read font.It is no coincidence that Ueshima's stores are filled with old people.

Ueshima never explicitly describes itself as a coffee shop for the elderly.But it targets them relentlessly―and stealthily.

Stealthily, because the last thing septuagenarians want to hear is that their favourite coffeeshop is a nursing home in disguise.Japan is greying fast: already a fifth of its people are over 65.And the silver generation has gold to spare.

The incomes of middle-class working folk have declined in the past decade, but seniors aresitting on a vast pile of savings.Almost a third of the nation's household wealth, some ￥450 trillion, is in the hands of thoseaged 70 and older.

编辑推荐：

考博英语试题：1—5单选题

最新考博专业课考试各科模拟试题

（责任编辑：gx）

共2页,当前第1页  第一页  前一页  下一页