国际商务师

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外贸英语函电格式及写作规则

基本格式

20 May 2000

Date Line

日期)

Kee & Co., Ltd

34 Regent Street

London, UK

Inside Address

收信人地址

Dear Sirs:

Salutation

称呼

We have obtained your name and address from Dee&Co. Ltd, and we are writing to enquire whether you would be willing to establish business relations with us.

We have been importers of shoes for many years. At present, we are interested in extending our range and would appreciate your catalogues and quotations.

If your prices are competitive we would expect to place volume orders on you.

We look forward to your early reply.

Body

信文

Yours faithfully

Complimentary Close

客套结束语

Tony Smith

Signature Block

签名栏

Enc.

Enclosure Notation

附件说明

书写基本原则

一、Courtesy 礼貌

语言要有礼且谦虚，及时地回信也是礼貌的表现。

例如：

We have received with many thanks your letter of 20 May, and we take the pleasure of sending you our latest catalog. We wish to draw your attention to a special offer which we have made in it.

You will be particularly interested in a special offer on page 5 of the latest catalog enclosed, which you requested in your letter of 20 May.

二、Consideration 体谅

写信时要处处从对方的角度去考虑有什么需求，而不是从自身出发，语气上更尊重对方。

例如：

"You earn 2 percent discount when you pay cash. We will send you the brochure next month. "就比 "We allow 2 percent discount for cash payment. We won't be able to send you the brochure this month." 要好。

三、Completeness 完整

一封商业信函应概况了各项必需的事项，如邀请信应说明时间、地点等，确忌寄出含糊不清的信件。

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