专四专八

Who won the World Cup 1994 football game? What happened at the United Nations? How did the critics like the new play? __1__ an event takes place; newspapers are on the streets __2__ the details. Wherever anything happens in the world, reports are on the spot to __3__ the news.

Newspapers have one basic __4__ , to get the news as quickly as possible from its source, from those who make it to those who want to __5__ it.Radio, telegraph, television, and __6__ inventions brought competition for newspapers. So did the development of magazines and other means of communication. __7__ , this competition merely spurred the newspapers on.

They quickly made use of the newer and faster means of communication to improve the __8__ and thus the efficiency of their own operations. Today more newspapers are __9__ and read than ever before. Competition also led newspapers to branch out to many other fields. Besides keeping readers __10__ of the latest news, today's newspapers __11__ and influence readers about politics and other important and serious matters. Newspapers influence readers' economic choices __12__ advertising. Most newspapers depend on advertising for their very __13__ .Newspapers are sold at a price that __14__ even a small fraction of the cost of production. The main __15__ of income for most newspapers is commercial advertising. The __16__ in selling advertising depends on a newspaper's value to advertisers. This __17__ in terms of circulation. How many people read the newspaper? Circulation depends __18__ on the work of the circulation department and on the services or entertainment __19__ in a newspaper's pages. But for the most part, circulation depends on a newspaper's value to readers as a source of information __20__ the community, city, country, state, nation, and world—and even outer space.

1.A.Just when B.While C.Soon after D.Before

2.A.to give B.giving C.given D.being given

3.A.gather B.spread C.carry D.bring

4.A.reason B.cause C.problem D.purpose

5.A.make B.publish C.know D.write

6.A.another B.other C.one another D.the other

7.A.However B.And C.Therefore D.So

8.A.value B.ratio C.rate D.speed

9.A.spread B.passed C.printed D.completed

10.A.inform B.be informed C.to be informed D.informed

11.A.entertain B.encourage C.educate D.edit

12.A.on B.through C.with D.of

13.A.forms B.existence C.contents D.purpose

14.A.tries to cover B.manages to cover C.fails to cover D.succeeds in

15.A.source B.origin C.course D.finance

16.A.way B.means C.chance D.success

17.A.measures B.measured C.Is measured D.was measured

18.A.somewhat B.little C.much D.something

19.A.offering B.offered C.which offered D.to be offered

20.A.by B.with C.at D.about

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