学位英语

Mass Media

1 Every day, we are influenced by mass media. Although some critics of the media claim that these means of communication are used mostly to control our thinking and get us to buy products we don't need, they agree that the media also contributes to keeping people informed. In other words, while risks do exist, the benefits of the media are far more than the disadvantages. Most of the messages are designed either to inform or entertain—and neither of these goals can be considered risky or harmful.

2 If consumers of the media could be taught at an early age to examine messages critically, i.e., to think carefully about what is being communicated—they would be able to take advantage of the information and enjoy the entertainment without being hurt by it. The key to critical thinking is recognizing the motives of the news item or writers, the advertisers, and so on. Are both sides of the issue being presented? Have enough facts about the product being advertised been presented?

3 Furthermore, citizens need the opportunity to hear news, opinions, and public affairs. Information about current events is presented in depth on publicly funded TV channels and radio stations as well as in newspapers. In addition, the public broadcasting media can help viewers and listeners to complete their education. Recent immigrants, for example, can improve their command of English through TV and radio, and in addition, some college courses are taught on educational television.

4 Another recognized advantage of the media is that it gives people information they need for their daily lives. Weather and traffic reports are good examples. While commercials and advertising do not necessarily present accurate information, they do make people aware of the availability of products that could improve their lives. In addition, they create a larger demand for some items, which may lead to a fall in their price.

5 While the media can be a valuable means of educating the public, when most people turn on the TV set or the radio, they want to be entertained. As a result most programming consists of movies, plays, music, humorous shows, game shows, and sports events. Some of these offerings are of low quality, but on the other hand, many are fun to watch and interestingly written and well presented.

6 Even though the mass media can be misused, most of its effects are positive. We are all influenced by television, and radio as well as movies, magazines and newspapers. If we are careful to examine their messages critically they can all be of benefit to our lives.

23.Paragraph 2

24.Paragraph 3

25.Paragraph 4

26.Paragraph 5

A.Information: another advantage of the media

B. Mass media entertaining people.

C. Benefits from mass media.

D.Examine messages critically

E. The disadvantages of mass media.

F. The functions of commercials and advertising.

正确答案:DCAB

27.According to the passage, the advantages of the media are

28.If people could be taught earlier to they can be benefited from mass media.

29.Commercials and advertising make people aware of

30.Although some of the programs are of low quality, many are

A.the fact that products that could improve their lives are available

B. less than the disadvantages

C. examine messages in a critical way

D. the fact that products that could provide convenience are available

E. fun to watch and interestingly written and well presented

F. far more than the disadvantages

正确答案:FCAE

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