MBA

　　Whatever happened to the death of newspaper? A year ago the end seemed near. The recession threatened to remove the advertising and readers that had not already fled to the internet. Newspapers like the San Francisco Chronicle were chronicling their own doom. America’s Federal Trade commission launched a round of talks about how to save newspapers. Should they become charitable corporations? Should the state subsidize them ? It will hold another meeting soon. But the discussions now seem out of date.
　　In much of the world there is the sign of crisis. German and Brazilian papers have shrugged off the recession. Even American newspapers, which inhabit the most troubled come of the global industry, have not only survived but often returned to profit. Not the 20% profit margins that were routine a few years ago, but profit all the same.
　　It has not been much fun. Many papers stayed afloat by pushing journalists overboard. The American Society of News Editors reckons that 13,500 newsroom jobs have gone since 2007. Readers are paying more for slimmer products. Some papers even had the nerve to refuse delivery to distant suburbs. Yet these desperate measures have proved the right ones and, sadly for many journalists, they can be pushed further.
　　　　Newspapers are becoming more balanced businesses, with a healthier mix of revenues from readers and advertisers. American papers have long been highly unusual in their reliance on ads. Fully 87% of their revenues came from advertising in 2008, according to the Organization for Economic Cooperation & Development (OECD). In Japan the proportion is 35%. Not surprisingly, Japanese newspapers are much more stable.
　　The whirlwind that swept through newsrooms harmed everybody, but much of the damage has been concentrated in areas where newspaper are least distinctive. Car and film reviewers have gone. So have science and general business reporters. Foreign bureaus have been savagely cut off. Newspapers are less complete as a result. But completeness is no longer a virtue in the newspaper business.
　　1. By saying “Newspapers like … their own doom” (Lines 3-4, Para. 1), the author indicates that newspaper .
　　[A]neglected the sign of crisis
　　[B]failed to get state subsidies
　　[C]were not charitable corporations
　　[D]were in a desperate situation
　　2. Some newspapers refused delivery to distant suburbs probably because .
　　[A]readers threatened to pay less
　　[B]newspapers wanted to reduce costs
　　[C]journalists reported little about these areas
　　[D]subscribers complained about slimmer products
　　3. Compared with their American counterparts, Japanese newspapers are much more stable because they .
　　[A]have more sources of revenue
　　[B]have more balanced newsrooms
　　[C]are less dependent on advertising
　　[D]are less affected by readership
　　4. What can be inferred from the last paragraph about the current newspaper business?
　　[A]Distinctiveness is an essential feature of newspapers.
　　[B]Completeness is to blame for the failure of newspaper.
　　[C]Foreign bureaus play a crucial role in the newspaper business.
　　[D]Readers have lost their interest in car and film reviews.
　　5. The most appropriate title for this text would be .
　　[A]American Newspapers: Struggling for Survival
　　[B]American Newspapers: Gone with the Wind
　　[C]American Newspapers: A Thriving Business
　　[D]American Newspapers: A Hopeless Story
　　参考答案
　　1．D。定义题：根据上下文猜句子的含义，后句American……..save newspaper中出现了save说明前面的观点一定是不好的才save，因此选D。
　　2．B．推理题：定位处前一句是 readers are paying more for slimmer newspaper. 因此说明人们多付钱，报纸很薄，节约成本，定位处有even 表示并列，说明前后的原因一致都是成本问题。
　　3．C。推理题：日本美国原文用了对比的方法说广告占得比例不一样，因此问题是广告收入来源。
　　4. D。推理题：A选项中有essential, 文章中是说distinctiveness重要而非必要，有问题，D选项是文章中cars and film reviewers have gone.说明由于报纸没有吸引力而失去读者。
　　5．A。主旨题：文章分析美国报纸出现的问题，说明要挽救。

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