考研

1. Her critique of the lameness of many public-health campaigns is spot-on: they fail to mobilizepeer pressure for healthy habits, and theydemonstrate a seriously flawed understanding ofpsychology.

2. "Dare to be different, please don't smoke!" pleads one billboard campaign aimed at reducingsmoking among teenagers-teenagers, who desire nothing more than fitting in.

3. Rosenberg argues convincingly that public-healthadvocates ought to take a page from advertisers, soskilled at applying peer pressure.

4. Join the club is filled with too much irrelevant detail and not enough exploration of thesocial and biological factors that make peer pressure so powerful.

5. An emerging body of research shows thatpositive health habits-as well as negative ones -spread through networks of friends via socialcommunication.

6. Far less certain, however, is how successfully experts and bureaucrats can select our peergroups and steer their activities in virtuous directions.

7. It's like the teacher who breaks up the troublemakers in the back row by pairing them with better-behaved classmates.

8. The company, a major energy supplier in New England, provoked justified outrage in Vermont last week when it announced it was reneging on a longstanding commitment to abide by the state's strict nuclear regulations.

参考译文:

1.她对于许多僵化的公共卫生运动的批判都准确无误;这些活动不能成功调动人们的"同侪压力"从而使他们养成健康的习惯，还显示出对于心理学理解的严重不足。

2.青少年一心只想着融入周围的群体，在一个旨在减少他们当中吸烟者数量的活动中，人们在广告牌上写道："要敢于与众不同，请不要吸烟!"

3.Rosenberg 的主张很令人信服，她认为公共卫生倡导者应该向善于运用同侪压力的广告商学习。

4.《加入俱乐部》一书中充斥着太多无关的细节，而对于能使同侪压力发挥强大作用的社会和生物学因素则缺乏阐述。

5.一个新兴的研究机构指出，积极健康的生活习惯和消极的习惯都可以通过社交活动在朋友圈中传播。

6.然而，至于专家和官员如何成功找出需要帮助的人群并引导他们的行为向好的方向发展，这一点更加无法确定。

7.这就像老师会把教师后排爱惹麻烦的学生和品行颇为端正的学生安排在一起，以纠正他们的行为。

8.在新英格兰地区，一家主要能源供应商 Entergy 公司上周声称不准备兑现长期严格遵守核能法规的承诺，这在佛蒙特州理所当然激起了众怒。

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