Section Ⅰ Use of English
Directions：
Read the following text. Choose the best word(s) for each numbered blank and mark A, B, C or D on the ANSWER SHEET. (10 points)
In their quest to build profitable and more far-reaching digital audiences, publishers in the US and Europe have turned to the world’s largest 1 network for help. Nine media organisations, 2 the BBC through its youth-oriented Newsbeat service, the Guardian and the New York Times, have 3 a deal with Facebook to publish some of their 4directly through the social network rather than 5 hosting it on their own sites as part of a trial.
The 6 comes as increasing numbers of readers rely on the social network as the main site 7 which they receive news. Facebook wants not only to 8 users to news sites 9 to be the place where they stay and consume it, too. Facebook already 10 nearly 20 per cent of the Guardian’s web traffic, excluding visits to its own apps, and about 15 per cent of 11to the New York Times site.
The Facebook deal follows complaints by some 12 that internet groups such as Google and Facebook 13 their own online businesses. Rupert Murdoch’s News Corp, 14 , a critic of Google and Facebook, is not participating. Others have 15 concern that Facebook would have too much power 16 which stories appear and where they are placed.
Facebook said the 17 would give publishers “control over their stories, brand experience and profit opportunities”, including 18 to some user data. Online sharing of news articles has already 19 some readers away from publishers’ 20 pages towards social media sites.
1. [A] television 2. [A] including | [B] social [B] involving | [C] data [C] revolving | [D] shopping [D] referring |
3. [A] played 4. [A] content 5. [A]irregularly 6. [A] system | [B] found [B] quality [B] persistently [B] move | [C] struck [C] theories [C] simply [C] mechanism | [D] drawn [D] concepts [D] primarily [D] merger |
7. [A] by 8. [A] turn | [B] as [B] find | [C] through [C] figure | [D] towards [D] point |
9. [A] but 10. [A] prepares for 11. [A] traffic | [B] thus [B] accounts for [B] space | [C] even [C] piles on [C] revenue | [D] then [D] brings about [D] staff |
12. [A] companies 13. [A] underestimate 14. [A] above all 15. [A] confirmed 16. [A] over | [B] groups [B] undermine [B] on average [B] expressed [B] with | [C] publishers [C] increase [C] in principle [C] cultivated [C] of | [D] associations [D] strengthen [D] for example [D] offered [D] for |
17. [A] article 18. [A] approach 19. [A] prevented 20. [A] introductory | [B] game [B] access [B] kept [B] home | [C] scheme [C] mode [C] made [C] yellow | [D] agenda [D] manner [D] lured [D] technological |
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