外销员

说服信

说服信，顾名思义，就是说服对方去做一件事情。接受方可能觉得提出要求一方的提议不会给自己带来多大的好处，或是不愿改变习惯做法。这时一封措辞恰当的说服信就会起到很大的作用。

说服信的一般格式如下：

1. Arouse your reader's attention by

- stating a problem that affects him or her

- promising something of benefit

- presenting an interesting fact

- raising a rhetorical question

- introducing a topic of concern

2. Create interest in your topic by

- showing the reader that a solution to a problem is possible

- picturing the reader enjoying the benefits

- emphasizing the reader's concern

3. Request the desired actions by

- providing sufficient evidence to convince readers of the proposal's merits

- developing the sales appeals

- convincing the reader to accept the fact that the action proposed is worthwhile

4. Motivate the readers to act by

- telling the reader exactly what action to take

- re-emphasizing benefits

编辑推荐：

外销员考试外贸外语资料

外销员考试在线试题模拟演练

外销员考试2014年起取消相关安排

（责任编辑：wrr）

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