外销员

16.The type of distribution channel used when a farmer sells fruit to a consumer at a roadside stand would be best called(　)。

A.indirect

B.direct

C.regulated

D.irregular

【答案】B

17.Most producers do not sell their goods directly to _____.(　)。

A.final users

B.retailers

C.wholesalers

D.selling agents

【答案】A

18.Promotional success results from(　)。

A.a combination of communication efforts

B.good advertising

C.television advertising

D.internet access

【答案】A

19.Advertising is：(　)。

A.Personal paid form of communication.

B.A non personal paid form of communication.

C.Using coupons to obtain discounts.

D.Sending publicity material to named respondents.

【答案】B

20.Promotion activities other than advertising， publicity， and personal selling that stimulate interest， trial or purchase by final customers or others in the channel is called：(　)。

A.pushing

B.pulling

C.sales promotion

D.integrated marketing communications

【答案】C

编辑推荐：

外销员考试科目外贸外语精选试题8

外销员考试在线试题模拟演练

外销员考试2014年起取消相关安排

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