单选
1.Personal selling involves:( )。
A.selling a product over the internet
B.selling a product through personal recommendations.
C.selling a product one to one.
D.selling a product through multiple chains.
【答案】B
2.Which of the following is not a method of promotion?( )。
A.product development
B.advertising
C.personal selling
D.publicity
【答案】B
3.When GM sends sales representatives to encourage dealers to stock more minivans, it is using( )。
A.publicity
B.advertising
C.personal selling
D.sales promotion
【答案】C
4.A firm uses the markup pricing method.The cost price of the product is $495 and the markup percentage is 33.3%.What will the selling price be?( )。
A.$165
B.$220
C.$495
D.$660
【答案】D
5.Documentary drafts require various shipping documents such as ____.( )。
A.bills of lading
B.insurance certificates
C.commercial invoices
D.A, B, and C
【答案】D
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