外销员

为了帮助考生系统的复习外销员课程，全面的了解外销员考试的相关重点，小编特编辑汇总了2011年外销员考试相关资料，希望对您参加本次考试有所帮助！

三、TRANSLATE THE FOLLOWING INTO AN ENGLISH LETTER IN A PROPER FORM：(20%)

写信人：新路华贸易有限公司

地址：中国上海，兴达路999号金星大厦(GOLDEN STAR MANSION)33层

收信人：JAMES BROWN &SONS，由日用品部(DAILY ARTICLES DEPT)办理

地址：#304-310 JALAN STREET，TORONTO，CAN

日期：2000年6月30日

内容：

感谢你6月15日的来函和样品。

特告知，我方客户对你样品的试用结果非常满意，但现在仍有些犹豫。

经与同类货物作仔细比较，我们发现你方报价有点高。当前的洗发精(SHAMPOO)市场充斥着各种各样的品牌，象REJOICE，POND`S等优质产品很容易买到。而且这些品牌都已得到我地市场的认可。就洗发精而言，很多消费者不愿接受新产品。你方产品作为新品牌，最大的卖点将是它的护发功能，质量上虽然已达到客户要求，但要想在我地市场打开销路，必须还要具备价格优势，否则是很难与一些老牌产品竞争的。

JAMES BROWN & SONS

#304-310JALAN STREET.TORONTO.CAN

N：DAILY ARTICLES DEPAETMENT

DEAR SIRS;

NK YOU FOR YOUR LETTER AND SAMPLES SENT ON JUNE 15. WE`RE GLAD TO INFORM YOU OUR CUSTOMERS ARE VERY

SATISFIED WITH THE TEST RESULT OF YOUR SAMPLES. BUT THEY ARE STILL HESIING AT THE MOMENT.

AFTER CAREFUL COMPARISON WITH SIMILAR GOODS. WE FIND YOUR QUOION ON THE HIGH SIDE. THE CURRENT SHAMPOO MARKET

IS SWOLLEN UP WITH VARIOUS BRANDS. AND QUALITY BRANDS SUCH AS REJOICE AND POND`S ARE EASILY AVAILABLE. THESE BRANDS

HAVE ALREADY GAINED RECOGNITION OF THE LOCAL MARKET. IN TERMS OF SHAMPOO. MANY CONSUMERS ARE RELUCTANT TO ACCEPT NEW

PRODUCTS. AS A NEW BRAND. THE BIGGEST SELLING POINT OF YOUR PRODUCT WILL BE ITS HAIR CARE FUNTION. ALTHOUGH ITS QUALITY HAS ALREADY MEASURED UP TO OUR CUSTOMERS` REQUIRE

MENTS. IT STILL NEEDS PRICE ADVANTAGE IN ORDER TO OPEN UP A MARKET HERE. OTHERWISE IT CAN HARDLY COMPETE AGAINST THE ESTABLISHED BRANDS.

IN VIEW OF THIS.OUR CUSTOMERS REQUEST YOU TO REDUCE YOUR ORIGINAL PRICE BY 10%. PLEASE CONSIDER THIS AND GIVE US

A PROMPT REPLY.

YOURS FAITHFULLY

(SIGNED)

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