外销员

11.Which of the “4P’s” of the marketing mix concern how much a customer pays for the good or service being offered?(　)。

A.promotion

B.place

C.product

D.price

【答案】A

12.A business wishes to meet the needs and wants of customers better by delivering a high quality service.Which element of the marketing mix will the business focus of to achieve this?(　)。

A.product

B.place

C.promotion

D.price

【答案】A

13.Kimberley Scott is a large business that makes the toilet tissue known as “Andrex”.What is “Andrex” for Kimberley Scott?(　)。

A.A trade mark

B.A service

C.A market segment

D.A brand name

【答案】A

14.The way in which products are sold is known as a：(　)。

A.marketing channel

B.distribution channel

C.promotional channel

D.marketing source

【答案】B

15.Distribution is one of the four marketing mix variables because(　)。

A.products must be available when and where consumers want to purchase them.

B.it increases the cost of goods.

C.it keeps wholesalers busy.

D.all of the above.

【答案】A

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